Welcome

WE Theatre is a division of Web Editors Ltd focused on graphic design and web development for the theatrical industry. We have been designing production posters and strategic theatre websites for over a decade, working on high-profile award-winning shows such as Parade, Mack & Mabel and Victor/Victoria.

Talk to us about your next production.

Edinburgh Fringe Productions

The Edinburgh Festival Fringe is a unique opportunity to showcase your work at the largest arts festival in the world; but it's also the most competitive market you could possibly take your show to. WE Theatre has a wealth of experience in designing material for the unique demands of the Edinburgh Fringe - everything from creating a poster that will stand out amongst the crowd to helping implement that marketing gimmick that makes your production the show to see. If you're thinking of taking a show to Edinburgh - call us! We can work within most Edinburgh budgets to make a real difference to your run.

Poster & Flyer Design

Your poster and flyer are the cornerstone of your marketing materials. Potential audiences will often make their decision as to whether to see your show based on the first few seconds of viewing your poster or flyer. Even if you're only printing a handful of posters, the artwork often also becomes the image used in your host theatre's brochure, and next to listings in visitor guides and review websites. It is therefore vitally important to get your poster right.

At WE Theatre we work with you from the early stages of your production to understand what the show is about, and who are the potential audience. We'll work with you to create a design that stands out from the crowd and sells your show. We can also arrange to print your posters and flyers using printers based in Germany - giving you the quality the German presses are known for, but at a cost that beats printing locally nearly every time.

Web Development

Your website is one of the most important elements of your marketing plan for your production. It provides you with the space to publish limitless additional material that will tempt audience members to your door, and support your public relations efforts with photography and even video. A good website represents your brand, offers intuitive navigation and anticipates the needs of the people who visit it.

WE Theatre are specialists when it comes to creating websites to support theatrical productions. We should be - we've been doing it for over 10 years, and have created some of the most high-trafficked fringe theatre websites in the UK. We understand what your site needs to do for you, and our experience means we can create a site quickly and for a budget most other agencies would barely pitch for.

E-Flyers

In this increasingly digital world, e-flyers are becoming an important part of your marketing campaign. E-Flyers offer the same graphic impact of an ordinary flyer, but optimised for email delivery.

We create e-flyers to be compatible with the majority of email clients that support HTML, but also leave the bulk of the copy on the flyer as real text rather than simply converting the flyer into a single graphic. This allows email previews to still see the content of the flyer and reduces the amount of bandwidth used while sending it.

E-Flyers are a popular way for your cast and crew to share details of your show amongst their friends. We also can send emails to your mailing list on your behalf, with a full report on the number of times the message is read and geographic location of the recipient, should you need it.

Using your pull quotes effectively

You've spent a lot of time and effort into tempting the press along to your production, and you've garnered some great reviews, but now what? Sure, you're going to put those quotes on your website and flash your posters - but better still we recommend you fully exploit those pull quotes with a folded flyer.

A folded flyer is just like a standard DL flyer, but twice the width and folded so the centre spread can be used for your production photography and pull quotes - a chance to show off about the critical acclaim your production has gained. You can also use the opportunity to decorate the front of your flyer with the star ratings you've received. A folded flyer is a reason to go back to your target audience and remind them they need to book. Far too often a potential customer will see your pre-marketing, think "that's a good idea", but then won't get around to booking until it's too late. A folded flyer full of positive quotes does many things. It reminds them the show is on; it reassure them that it's going to be worth seeing; and a flurry of positive quotes instills a sense of urgency in booking before it sells out.

Facebook & Twitter

There's no getting away from the fact that social media is one of the most effective ways of spreading your marketing message. But there's a wrong and a right way to engage your audience, and managing those social media channels needs time and effort to keep the buzz going.

Facebook

We can help set up your Facebook page, design cover graphics and avatars and also provide the resource to maintain your presence on Facebook. We'll work with you to post updates about the show, production photos and links to positive reviews. We can also integrate your website into Facebook encouraging 'like' clicks and more viral traffic back to your site.

Twitter

Twitter lets you broadcast messages to a wide range of people. But how do you encourage that audience to follow you? We help you build that audience by integrating your feed into your site, and management of your Twitter list to generate follow-backs from relevant people who may be interested in your production.

Programme Design

A good-looking programme can often be the source of additional income for a theatre production, but you need to give your audience perceived value-for-money in order for them to part with their cash. It is simply not good enough to offer a photocopied folded A4 sheet and expect someone to hand over a pound for it. Multi-page colour programmes easily sell for £2-£3, but can cost well under 50p to produce.

Your cast and crew will also appreciate the opportunity to show off their biog to the audience, and the audience in turn like that souvenir of their visit (and the chance to see who they recognise from other productions!) Programmes need not cost the earth to produce and the additional revenue can often cover the cost of all your design and print - so hire us to create your programmes and we'll help pay for ourselves!